The opportunity for growth and revenue presented by an online presence and in particular, digital marketing, is still being missed by many flight school businesses. An aviation marketing consultant can play a crucial role in helping flight school businesses identify and reach their target demographic.
“It’s important to invent yourself and not just follow what everybody else is doing online,” says US-based aviation marketing consultant Charles Leveillee who began his digital marketing experience in 2006 in his home country of Canada. “I don’t just think like a marketer, I think as a business owner and can put myself in the other person’s shoes.”
Leveillee grew up in a family of entrepreneurs and knew from a young age that this is what he wanted to be and now seeks to assist other entrepreneurs. He made his first foray into the business world at 19 years old.
Many flight schools lack the staff and expertise to make an impact online and do not follow online trends in marketing. “I have always made it a goal to keep myself up to date with new technology and trends in digital marketing. I think very differently and have worked behind the scenes covering all aspects, so I understand the needs and fears of a business owner. I always think outside the box and stay one step ahead of the competition and never follow what everybody else is doing.”
An expert in his field, Leveillee stressed that no amount of advertising would make a lousy product right and noted that many flight school business owners do not pay enough attention to their online reputation. Leveillee added that a company’s online reputation might be even more critical than its offline reputation.
Our values are like a flame. They light the way for our actions and must always be fostered. Our people are enabled and empowered to tend this flame by making values-based decisions and innovating on your behalf so that you can build winning digital marketing strategies. We are humbled and inspired by the role we get to play in your aviation company.
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